Gregory "Greg" Heffley is a fictional character in the Diary of a Wimpy Kid franchise, serving as the antiheroic main protagonist and unreliable narrator of the books, online series, and multimedia franchise. He was created by Jeff Kinney, and portrayed by Zachary Gordon and Jason Drucker in the first three films and the fourth film, respectively.[10][11]
Greg was originally conceptualized in early 1998, after creator Jeff Kinney struggled to become a newspaper cartoonist.[12] In all of his appearances, Greg is portrayed as a self-righteous narcissist, who has little-to-no moral compass, is only looking out for himself, and has an obsession with becoming rich and famous. He steals, lies, cheats, and is a bully to the few less popular than him at Westmore Middle School.[13] Greg is obsessed with his social status, but is bullied by the bigger students at his school and his older teenage brother, Rodrick. He often mistreats his best and only friend, Rowley, for being wimpy and socially inept, despite Rowley having a happy family and life. Greg receives bad grades in school, is addicted to video games, especially the fictional Twisted Wizard, and loves junk food. Despite these negative traits, he does show humanity, sensitivity, and care for those he loves.[14][15][16]
Because of these qualities, internet users began to question if Greg was a sociopath. Jeff Kinney stated:[17]
Greg is recording his life at a time when he shouldn't be recording. It's right when he's not a fully formed person, and I think that people that give Greg a label are sort of missing the joke. Right off the bat, Greg says, "One day when I'm rich and famous, I won't have time to answer people's stupid questions." Whatever that is – I'm not sure how you label that – it's misguided. It's a little bit cocksure. But I don't think it's anything worse than that.
Kinney, on separate occasions, has also clarified that Greg is supposed to represent the average kid, and doesn't do anything a normal selfish middle schooler wouldn't.[18] Kinney never intended to write books for children, which is why Greg is a complicated and flawed character.[19] Kinney has also denied the sociopath theories stating he always saw Greg as an "accurate kid" and people who give him that distinction are "missing the joke".[20][21]
In the original trilogy of the film series adaptations, Greg was portrayed by actor Zachary Gordon.[10] In the film adaptation of The Long Haul however, Greg was instead portrayed by Jason Drucker.[11] After the film series was given a reboot during the acquisition of 21st Century Fox, Greg was voiced by Brady Noon in the animated adaptation of the first book and its sequel.[22] He was voiced by Wesley Kimmel in the third animated film.[23]