Its not Luck is a life style / clothing Brand. It’s not luck is a company founded on the idea that every accomplishment is gained through hard work and mental perseverance.
The achievements that mean the most to you may mean nothing to someone else. A good work ethic and mental strength are necessary to achieve your goals no matter what the goal is.
Everyone has something they have had to overcome. Some set backs are small, some are HUGE; but we all have them!