Bike Athletic Company Subsidiary Sports equipment 1874; 147 years ago (1874 ) [1] 2017 (2017 ) United States Protective sports equipment Russell Brands
Bike Athletic Company was an American sportswear company with headquarters in Atlanta , Georgia. They invented the jockstrap in 1874 for bicyclists in Boston . The firm sold over 300 million jockstraps.
The company later produced additional protective sports equipment such as multi-purpose knee pads , elbow pads , gloves , shoulder pads , uniform jerseys , and pants for football , basketball , baseball , and softball . At one time, Bike produced athletic shoes and a wider range of sports-related apparel.
In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company.
As of 2003, Bike was part of the Russell Corporation , which is a subsidiary of Berkshire Hathaway .
In the first quarter of 2017, Russell Brands announced they would be closing down Bike.
On April 15, 2021 the brand's website reopened for online sales, featuring a modernized version of their trademark "No. 10" jockstrap, as well as active apparel.
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