Prime time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults. It is used by the major television networks to broadcast their season's nightly programming. The term prime time is often defined in terms of a fixed time period—for example (in the United States), from 8:00 p.m. to 11:00 p.m. (Eastern and Pacific Time) or 7:00 p.m. to 10:00 p.m. (Central and Mountain Time). In India and some Middle Eastern countries, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
In Bangladesh, the 19:00-to-22:00 time slot is known as Prime Time. Several national broadcasters like Maasranga Television, Gazi TV, Channel 9, Channel i broadcast their prime-time shows from 20:00 to 23:00 after their Primetime news at 19:00. During Islamic Holidays Season, most of the TV Stations broadcast their especially produced shows and World Television Premiers starting from 15:00 to midnight. In Ramadan, the broadcasters also air special Religious and Cooking shows starting from 14:00 to 20:00 affecting the primetime hours. Besides, After blameways, Late Night Talkshows are also aired from 01:00 to 04:00 with Ramadan being exception.[1] Religious shows are also broadcast simultaneously from 01:00 along with Talk shows and News Analysis.[2]
In television in China, the 19:00-to-22:00 time slot is known as Golden Time Also Known "Party time",(Traditional Chinese: 黄金時間; Simplified Chinese: 黄金时间; Pinyin: Huángjīn shíjiān). The term also influenced a nickname of a strip of holidays in known as Golden Week.
Prime time usually takes place from 19:00 until 22:00. After that, programs classified as "PG" (Parental Guidance) are allowed to be broadcast. Frontline dramas appear during this time slot in Cantonese, as well as movies in English.
In India, prime time occurs between 19:00 and 23:30. Usually, programmes during prime time are domestic dramas, talent shows and reality shows.
Prime time usually takes place from 16:00 to 0:00 time in Indonesia and Sinetrons (soap operas) dominate majority of the programming grids, before 2018 daily evening newscasts used to kick-off primetime at 17:00~18:00 although some channels notably SCTV broadcast their daily evening newscasts earlier, usually at 16:00 or 16:30 but the practice of airing news at primetime ended in 2018 in favor of adding more Sinetrons to the schedule, except for TVRI and Trans 7 which have kept their newscasts Klik Indonesia Petang (at 18:00) and Redaksi Malam (at 23:45) on primetime respectively. After prime time, programs classified as Adult, as well as cigarette commercials, are allowed to be broadcast.
