Under the Influence - этосериал документальных фильмовна канадском радио о маркетинге и рекламе, представленный бывшим рекламным агентом Терри О'Рейли . Его премьера состоялась 7 января 2012 года на канале CBC Radio One, и в настоящее время его слушают более миллиона радиослушателей в неделю, а также скачивают более 25 миллионов подкастов. [ необходима цитата ]
Сериал является продолжением двух предыдущих программ, организованных O'Reilly, O'Reilly on Advertising (2005) и The Age of Persuasion (2006-2011). В то время как эти шоу в основном были посвящены рекламе , в этой серии основное внимание уделяется маркетингу .
Сезон 1
Руководство по эпизодам первого сезона [1]
Эпизод | Заголовок | Дата трансляции |
---|
101 | Новый БРИК в стене | 7 января 2012 г. |
102 | Мужчины из Sears | 14 января 2012 г. |
103 | Голоса влияния | 21 января 2012 г. |
104 | Великие бренды, которые никогда не рекламируют | 28 января 2012 г. |
105 | Стать личным в рубричных объявлениях | 4 февраля 2012 г. |
106 | Big Chill Marketing: влияние музыки | 11 февраля 2012 г. |
107 | Маркетинговый гений Стива Джобса - Часть 1 | 18 февраля 2012 г. |
108 | Маркетинговый гений Стива Джобса - Часть 2 | 25 февраля 2012 г. |
109 | Маркетинг фильмов | 3 марта 2012 г. |
110 | Маркетинг в условиях кризиса] | 10 марта 2012 г. |
111 | Случайные бренды | 17 марта 2012 г. |
112 | В наручниках имидж бренда | 24 марта 2012 г. |
113 | Когда крупные бренды Houdini | 31 марта 2012 г. |
114 | Талисманы | 7 апреля 2012 г. |
115 | Чарли укусил мою рекламу: когда реклама работает слишком хорошо | 14 апреля 2012 г. |
116 | Sex in Advertising | April 21, 2012 |
117 | Hyper-Targeting: How Brands Track You Online | April 28, 2012 |
118 | Colour Schemes: How Colours Make Us Buy | May 5, 2012 |
119 | Brand Envy 2012 | May 12, 2012 |
120 | When Brands Apologize: Sorry Seems to Be the Smartest Word | May 19, 2012 |
121 | Books, Books, Books | May 26, 2012 |
122 | LGBT Advertising: Chasing the Pink Dollar | June 2, 2012 |
123 | It's the Little Things | June 9, 2012 |
124 | Striking Images: Matchbook Advertising | June 16, 2012 |
125 | Dear Terry | June 23, 2012 |
Season 2
Season Two Episode Guide[2]
Episode# | Broadcast# | Title | Broadcast Date |
---|
2x01 | 201 | SHAME: The Secret Tool of Marketing | January 5, 2013 |
2x02 | 202 | A Prize In Every Box: Premiums, Toys and Box-Tops | January 12, 2013 |
2x03 | 203 | Timing Is Everything | January 19, 2013 |
2x04 | 204 | Radio Is Dead. Long Live Radio | January 26, 2013 |
2x05 | 205 | Buy Less: How Some Companies Profit By Asking You To Spend Less | February 2, 2013 |
2x06 | 206 | Look What They've Done To My Song, Ma | February 9, 2013 |
2x07 | 208 | Coming Soon - The Art Of The Movie Trailer | February 23, 2013 |
2x08 | 209 | Marketing Stunts | March 2, 2013 |
2x09 | 210 | Billion Dollar Brands | March 9, 2013 |
2x10 | 211 | Tales of Customer Service | March 16, 2013 |
2x11 | 212 | Selling Danger | March 23, 2013 |
2x12 | 214 | Famous Marketing Blunders | April 6, 2013 |
2x13 | 215 | Game Shows As Marketing | April 13, 2013 |
2x14 | 216 | Loss Leaders: How Companies Profit By Losing Money | April 20, 2013 |
2x15 | 217 | Brand Envy 2013 | April 27, 2013 |
2x16 | 219 | Nothing In Common: How Hollywood Portrays Ad People | May 11, 2013 |
2x17 | 220 | Real Time Advertising | May 18, 2013 |
2x18 | 221 | Nobody's Dead Anymore: Marketing Deceased Celebrities | May 25, 2013 |
2x19 | 223 | Trust In Advertising | June 2, 2013 |
2x20 | 224 | This I Know | June 15, 2013 |
2x21 | 225 | Dear Terry] | June 22, 2013 |
Season 3
Season Three Episode Guide[3]
Episode # | Broadcast # | Title | Broadcast Date |
---|
3x01 | 301 | Looking Out For #1 | January 4, 2014 |
3x02 | 302 | The Psychology of Price | January 11, 2014 |
3x03 | 303 | Cause Marketing | January 18, 2014 |
3x04 | 304 | Marketing Rock'N'Roll Part I | January 25, 2014 |
3x05 | 305 | Marketing Rock'N'Roll Part II | February 1, 2014 |
3x06 | 306 | Marketing The Olympics | February 8, 2014 |
3x07 | 307 | Ambush Marketing | February 15, 2014 |
3x08 | 309 | Have It Your Way: How Mass Customization Is Changing Marketing | March 1, 2014 |
3x09 | 310 | Viral Videos | March 8, 2014 |
3x10 | 311 | Advertising Alumni | March 15, 2014 |
3x11 | 312 | Sunny With A Chance of Mousetraps: How Weather Affects Marketing | March 22, 2014 |
3x12 | 314 | Elevator Pitches | April 5, 2014 |
3x13 | 315 | Terry's Bookshelf | April 12, 2014 |
3x14 | 316 | Brand Envy 2014 | April 19, 2014 |
3x15 | 317 | Nudge: The Persuasive Power of Whispers | April 26, 2014 |
3x16 | 319 | When Founders Are The Face of the Company | May 10, 2014 |
3x17 | 320 | Selling Death | May 17, 2014 |
3x18 | 321 | 21st Century Brands | May 24, 2014 |
3x19 | 323 | Satisfaction Guaranteed | June 7, 2014 |
3x20 | 324 | When Brands Mock Other Brands | June 14, 2014 |
3x21 | 325 | Dear Terry 2014 | June 21, 2014 |
Season 4
Episode # | Broadcast # | Title | Broadcast Date |
---|
4x01 | 401 | Strange Brands | January 3, 2015 |
4x02 | 402 | Controversy Advertising | January 10, 2015 |
4x03 | 403 | Selling Ugly | January 17, 2015 |
4x04 | 404 | Selling The Moon: Part 1 | January 24, 2015 |
4x05 | 405 | Selling The Moon: Part 2 | January 31, 2015 |
4x06 | 406 | Marketing Hit Songs | February 7, 2015 |
4x07 | 408 | For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees | February 21, 2015 |
4x08 | 409 | Geography As Branding | February 28, 2015 |
4x09 | 410 | The Sharing Economy | March 7, 2015 |
4x10 | 411 | Giftvertising | March 14, 2015 |
4x11 | 413 | The Marketing Innovations Episode | March 28, 2015 |
4x12 | 414 | Limited Edition Brands | April 4, 2015 |
4x13 | 415 | Tourism Marketing | April 11, 2015 |
4x14 | 416 | Brand Envy 2015 | April 18, 2015 |
4x15 | 417 | Show Me The Money: The World of Product Placement | April 25, 2015 |
4x16 | 419 | Even In The Dark: How Packaging Persuades You To Buy | May 9, 2015 |
4x17 | 420 | Sue Me, Sue You Blues: Famous Advertising Lawsuits | May 16, 2015 |
4x18 | 421 | Bookmarks 2015 | May 23, 2015 |
4x19 | 422 | The Internet of (Marketing) Things | May 30, 2015 |
4x20 | 424 | Selling Yourself: The Art of Personal Branding | June 13, 2015 |
4x21 | 425 | Ask Terry 2015 | June 20, 2015 |
Season 5
Season Five Episode Guide[4]
Episode # | Broadcast # | Title | Broadcast Date |
---|
5x01 | 501 | How Marketing Created Rituals | 5 January 2016 |
5x02 | 502 | Promise Less, Profit More | 13 January 2016 |
5x03 | 503 | Zombie Brands | 20 January 2016 |
5x04 | 504 | When Marketers Lie | 27 January 2016 |
5x05 | 505 | Small Move, Big Gain | 3 February 2016 |
5x06 | 506 | Words Invented By Marketers | 10 February 2016 |
5x07 | 508 | Movie Merchandising | 24 February 2016 |
5x08 | 509 | Achilles Heel Advertising: Repositioning The Competition | 2 March 2016 |
5x09 | 510 | Live and Let Buy: Where You Live Dictates What You Purchase | 9 March 2016 |
5x10 | 511 | Liar For Hire: And Other Strange Service Companies | 16 March 2016 |
5x11 | 513 | Bouncing Back: How Marketers Survive Debacles | 30 March 2016 |
5x12 | 514 | World’s Oldest Brands | 6 April 2016 |
5x13 | 515 | Business As Unusual: The World of B2B Advertising | 13 April 2016 |
5x14 | 516 | Brand Envy (2016) | 20 April 2016 |
5x15 | 518 | Strange Bedfellows: Advertising & Porn – Part I | 4 May 2016 |
5x16 | 519 | Strange Bedfellows: Advertising & Porn – Part II | 11 May 2016 |
5x17 | 520 | Radio Still Makes Waves | 18 May 2016 |
5x18 | 521 | Persuasive Perks: The World of Loyalty Programs | 25 May 2016 |
5x19 | 522 | Bookmarks 2016 | 1 June 2016 |
5x20 | 523 | When Madison Avenue Met Broadway: The World of Industrial Musicals | 8 June 2016 |
5x21 | 524 | Commercial Parodies | 15 June 2016 |
5x22 | 525 | Ask Terry (2016) | 22 June 2016 |
Season 6
| | Title | Broadcast Date |
---|
6x01 | 601 | The Crazy World of Trademarks | January 5, 2017 |
6x02 | 602 | Unforeseen Circumstances: How Companies are Affected by Chance | January 12, 2017 |
6x03 | 603 | Passport Revoked: When Brands Fail Internationally | January 19, 2017 |
6x04 | 604 | What A Difference A Difference Makes: Standing Out In The Marketplace | January 26, 2017 |
6x05 | 605 | Judgment Day: Super Bowl Advertising | February 2, 2017 |
6x06 | 606 | Lead Balloons: When Negative Brand Names Work | February 9, 2017 |
6x07 | 608 | Brands In Cars Getting Coffee: Sponsorship Marketing | February 23, 2017 |
6x08 | 609 | The Elephant in the Room: Humane Marketing vs. Profit | March 2, 2017 |
6x09 | 610 | The Odd Couple: Unlikely Marketing Collaborations | March 9, 2017 |
6x10 | 611 | The Frankenstein Factor: Inventors Who Regret Their Inventions | March 16, 2017 |
6x11 | 613 | The Wizarding world of Influencer Marketing | March 30, 2017 |
6x12 | 614 | Selling the Dream: Real Estate Advertising | April 6, 2017 |
6x13 | 616 | Brand Envy: #Canada150 | May 11, 2017 |
6x14 | 618 | The Lean Mean Money Machine: How Marketing Affects Sports | June 1, 2017 |
6x15 | 619 | Now Splinter Free: How Marketing Broke Taboos | June 8, 2017 |
6x16 | 620 | Cannes Creative Advertising Be Effective? | June 15, 2017 |
6x17 | 621 | Bookmarks 2017 | June 22, 2017 |
6x18 | 622 | Ask Terry 2017 | June 29, 2017 |
6x19 | 628 | Guys and Dolls: Gender Marketing, Part 1 | August 12, 2017 |
6x20 | 629 | Guys and Dolls: Gender Marketing, Part 2 | August 17, 2017 |
6x21 | 630 | Grab Your Wallets: When Brands Go Political | August 24, 2017 |
6x22 | 631 | The Most Interesting Adman in the World: The Story of Albert Lasker | August 31, 2017 |
Season 7
| | Title[5][6] | Broadcast Date |
---|
7x01 | 701 | Put It Between Your Knees and Squeeze: Marketing A Fad | January 4, 2018 |
7x02 | 702 | I See A Little Silhouetto Of A Brand: How Old School Products Survive | January 11, 2018 |
7x03 | 703 | Damn the Torpedoes | January 18, 2018 |
7x04 | 704 | Underwear In Your Mailbox: Subscription Marketing | January 25, 2018 |
7x05 | 705 | Delicious Names: Marketing Appetite Appeal | January 30, 2018 |
7x06 | 706 | A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems | February 8, 2018 |
7x07 | 707 | Comic Book Ads | February 15, 2018 |
7x08 | 708 | Kentucky Fried Brand Myths | February 22, 2018 |
7x09 | 709 | Celebrities: Living To Tell The Tales | March 1, 2018 |
7x10 | 710 | Worthless to Priceless | March 8, 2018 |
7x11 | 711 | Three products you didn't know were named after their inventors | March 15, 2018 |
7x12 | 712 | Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song | March 22, 2018 |
7x13 | 713 | Famous Jingles, Part Two | March 29, 2018 |
7x14 | 715 | Hey Vern! When Ads Go Hollywood | April 12, 2018 |
7x15 | 716 | Brand Envy 2018 | April 19, 2018 |
7x16 | 717 | Bookmarks 2018 | April 26, 2018 |
7x17 | 718 | Lemonade: Marketing a Negative | May 3, 2018 |
7x18 | 720 | Avon Calling: Door to Door Marketing | May 17, 2018 |
7x19 | 721 | Marching Orders: Household Products Invented by the Military | May 24, 2018 |
7x20 | 722 | Guinness Book of World Ad Records | May 30, 2018 |
7x21 | 723 | How Tourism Survives a Tragedy | June 7, 2018 |
7x22 | 724 | Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide | June 14, 2018 |
7x23 | 725 | Ask Terry 2018 | June 21, 2018 |
Season 9
Episode | Title | Broadcast Date[7] |
---|
9x01 | Same Bat Time, Same Bat Channel: Marketing TV Shows | May 28, 2020 |
9x02 | Goliath Meet David: Small Brands That Beat The Big Boys | January 9, 2020 |
9x03 | Putting Fans In Stands: How Sports Teams Sell Tickets | January 16, 2020 |
9x04 | Sound + Vision: Album Covers As Marketing | January 23, 2020 |
9x05 | Sound + Vision: Album Covers As Marketing, Part Two | January 30, 2020 |
9x06 | Set Jetting: Film Locations As Tourism Marketing | February 6, 2020 |
9x07 | Getting Personal In The Classified Ads | February 13, 2020 |
9x08 | The Name Game: Brand Names In Different Countries | February 20, 2020 |
9x09 | Search Parties: The Relentless Hunt For New Customers | February 27, 2020 |
9x10 | Come Fly With Me: Airports Are Now Brands | March 5, 2020 |
9x11 | For Better or For Worse: Wedding Marketing | March 12, 2020 |
9x13 | Lend Us Your Ears: The Intimate Art of ASMR Marketing | March 26, 2020 |
9x14 | Thumbs Up or Thumbs Down: The New World of Online Reviews | April 2, 2020 |
9x15 | Takes a Licking and Keeps on Ticking: Advertising Torture Tests | April 9, 2020 |
9x16 | Brand Envy 2020 | April 16, 2020 |
9x18 | Talk Ain’t Cheap: How Conversations Impact Business | April 30, 2020 |
9x19 | Flip, Flop or Fly: The World of Test Markets | May 7, 2020 |
9x20 | Setting The Table: Best Opening Stories | May 14, 2020 |
9x21 | Fix It Again, Tony: Brand Nicknames | May 21, 2020 |
9x23 | Bookmarks 2020 | June 4, 2020 |
9x24 | Branding A Disease | June 11, 2020 |
9x25 | You Must Remember This: The Mandela Effect | June 18, 2020 |
Season 10
Episode | Title | Broadcast Date[8] |
---|
10x01 | The Times They Are A-Changin': Brands Crushed By Zeitgeist | January 7, 2021 |
10x02 | Switch-Pitchers: When Spokespeople Change Brands | January 14, 2021 |
10x03 | You're Soaking In It: Female Brand Icons | January 21, 2021 |
10x04 | Escape Or Die Frying: The Art Of The Movie Poster | January 28, 2021 |
10x05 | It’s a bird, it’s a plane, it’s Superheroes in Advertising! | February 4, 2021 |
10x07 | It’s Finger Lickin’ Bad: Marketing in the Time of Covid | February 18, 2021 |