Jessica Rolph


Jessica Rolph (born 1974) is an American entrepreneur and businesswoman. She is the CEO and co-founder of Lovevery, co-founder and former chief operating officer of Happy Family, and co-founder of the Climate Collaborative.

Rolph was born in 1974 in Minneapolis, the daughter of George Crolick and Sue (née Thatcher) Crolick.[1][2] She lives in Boise, Idaho with her husband Decker and their three children.[3]

Rolph earned a 1997 B.A. in anthropology at Cornell University and 2004 M.B.A. cum laude from the university's Samuel Curtis Johnson Graduate School of Management.[4][5]

In 2005, with Shazi Visram, Rolph was a founding partner of Happy Family, the leading organic baby food brand, and she served as its chief operating officer.[5][6] Happy Family was ranked the 68th-fastest-growing private company in America on the "Inc. 500" in 2011.[2][7] The Kellogg Foundation made a $4.6 million investment in the company in 2012.[8][9] The Danone Group purchased Happy Family from Visram and Rolph in 2013, with the Financial Times estimating its value at between $250 million and $300 million.[10]

Rolph co-founded Lovevery in 2015 with Roderick Morris,[11][12] focusing on age appropriate, educational developmental toys and play kits,[13][14] with the first product released in 2017.[15] The products are based on Rolph's initial research into infant brain development, the toys she made on her own, and input from child development experts.[16] In 2021, the company raised $100M in Series C funding and announced their expansion with the launch of the Lovevery mobile app.[15]

At both companies, Rolph has focused on sustainability, environmentalism, inclusion and equal access.[16]